Welcome to Illusion Tank featuring a few case studies of projects that I have had the pleasure to conceptualize and craft for. As a storyteller for engaging digital communication, my experience ranges from: brand vision, user research, leading user experience design & strategy planning, interactive art direction to hands-on design visualization of product interactions. Visit IXDeology.com afterwards for more.
Creative ideation, brand identity systems, storytelling for marketing, conceptual development of experiential media campaigns.
Form: Conceptualization and hands-on crafting of visual, informational & interaction based designs for websites, landing pages, social widgets, mobile iOS/ Android apps, web applications, augmented reality, games, dvd menus, kiosks. Including any interesting form of visual design based user engagements for current or emerging platforms.
Function: User Experience (UX)/ User Interface (UI) wireframes and prototypes for games, mobile apps, web applications, information flow for websites and all forms of emerging engaging platforms like mobile, tablets and emerging interactivity (NUI, HUDs, etc). Motion based UI demos including UX storyboards.
Front-end HTML/CSS/JQ and Flash based development for websites. iPad development for informational, magazine & kiosk apps.
Storyboards, concept art, key art, digital/photo illustration, title design, animation, motion graphics, video editing and production for HD broadcast and web.
I enjoy building relationships with people and their brands. From ad agencies, creative design studios, marketing entities, film or game entertainment companies, application developers, original content creators/publishers, healthcare, corporate organizations to small businesses across all types of industries. Even individuals seeking my services or anyone with interesting projects.
Illusion Tank is my design consultancy studio that I began in Los Angeles in 2003. In July 2011 I centrally relocated to Orange County California. My new location helps me have a personal relationship with all my clients across Los Angeles, Orange County and San Diego by being more accessible. Additionally I also work with Clients in San Francisco under special arrangements.
If you are a prospective Client, I look forward to the pleasure of getting to know you and your brand needs.Back to Top
Augmented Reality Game App branding and UI art direction for iOS, Android, and website sponsored by Coca-Cola for the opening of the Cowboys & Aliens Movie.+ VIEW PROJECT DETAILS & SCREENS + VIEW iOS APP IN iTUNES + PROJECT DETAILS
Art directional explorations of the FOX Family Guy Online website experience for its initial launch. Additionally helped set the brand's tone for info pages, landing pages and UI, including the FamilyGuyzer featuerete for Sleepy Giant.+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
Conceptualized a unique digital identity for this private airline company by visualizing the brand's story and passion for aviation heritage. Additionally, documented the experiential flow for the company's internal development team.+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
User experience and interaction design direction for various internal next generation prototypes related to this commercial space rocket manufacturing company.+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
Contracted by Watson DG to visualize a large informational website and bring an awareness to the hospital´s needs via an emotional campaign for the Childrens' Hospital of Orange County in Southern California.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
Social media promotional page, including original "orb of fire" interactive info game for the DVD launch of Sony Pictures Home Entertainment´s The Covenant.+ VIEW PROJECT DETAILS & SCREENS + VISIT MySPACE (offline) + PROJECT DETAILS
The Costumes of Star Wars exhibition information website to commemorate the historic event with Lucas Films - created for the FIDM Museum & Galleries.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
As part of the initial team at FIDM´s ezine under Alyssa Katz, designed and extended the site´s brand and structure. Once launched created unique layouts and interactive experiences for content. Won 2005 Webby & UCDA awards.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
Established a large informational website as a resource for teachers seeking supplemental classroom activities and projects for FIDM. Won UCDA award of excellence in 2008.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
Rebranded educational content for FIDM´s high school student outreach initiatives as visually stimulating and impactful presentations to be delivered in High Definition DVD format.+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
Established a branded informational online presence for the premier printing company in Los Angeles California.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
Early storytelling art and flash media exploration website. The site was linked by some creative portals during the 2000´s, including: h73, Thelinkz & Linkdup.+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
Among the various projects at Immersiv Media, owned by Greg Osti, I had the pleasure of designing for the Sundance online and offline film festival websites in 2003. Additionally I helped promote interactive storytelling when it was recognized by the festival that year.+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS