Welcome to Illusion Tank. My name is Dinesh Jude Daewar a.k.a Dinesh Daewar. I am an experienced senior-level creative for interactive and I enjoy conceptualizing and crafting unique engaging digital experiences for people and their brands.

Welcome to Illusion Tank featuring a few case studies of projects that I have had the pleasure to conceptualize and craft for. As a storyteller for engaging digital communication, my experience ranges from: brand vision, user research, leading user experience design & strategy planning, interactive art direction to hands-on design visualization of product interactions. Visit IXDeology.com afterwards for more.

How can I help you?

Concept to craft consultancy services for interactive brand communication.

  • BRAND STORYTELLING

    Creative ideation, brand identity systems, storytelling for marketing, conceptual development of experiential media campaigns.

  • ART DIRECTION & VISUAL DESIGN

    Form: Conceptualization and hands-on crafting of visual, informational & interaction based designs for websites, landing pages, social widgets, mobile iOS/ Android apps, web applications, augmented reality, games, dvd menus, kiosks. Including any interesting form of visual design based user engagements for current or emerging platforms.

  • INTERACTION PROTOTYPING & EXPERIENCE DESIGN

    Function: User Experience (UX)/ User Interface (UI) wireframes and prototypes for games, mobile apps, web applications, information flow for websites and all forms of emerging engaging platforms like mobile, tablets and emerging interactivity (NUI, HUDs, etc). Motion based UI demos including UX storyboards.

  • INTERACTIVE/ WEB/ IPAD DEVELOPMENT

    Front-end HTML/CSS/JQ and Flash based development for websites. iPad development for informational, magazine & kiosk apps.

  • ILLUSTRATION, MOTION & VIDEO

    Storyboards, concept art, key art, digital/photo illustration, title design, animation, motion graphics, video editing and production for HD broadcast and web.

To whom I provide services for

I enjoy building relationships with people and their brands. From ad agencies, creative design studios, marketing entities, film or game entertainment companies, application developers, original content creators/publishers, healthcare, corporate organizations to small businesses across all types of industries. Even individuals seeking my services or anyone with interesting projects.

Where I am located and why it helps you too

Illusion Tank is my design consultancy studio that I began in Los Angeles in 2003. In July 2011 I centrally relocated to Orange County California. My new location helps me have a personal relationship with all my clients across Los Angeles, Orange County and San Diego by being more accessible. Additionally I also work with Clients in San Francisco under special arrangements.

How to get in touch with me

If you are a prospective Client, I look forward to the pleasure of getting to know you and your brand needs.

You can always say hi via info@illusiontank.com. You can also connect with me on LinkedIn to view my experience and testimonials. I am also available on facebook.

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Cowboys & Aliens - Coca Cola Round Up Augmented Reality Game UI & Branding

Description

Augmented Reality Game App branding and UI art direction for iOS, Android, and website sponsored by Coca-Cola for the opening of the Cowboys & Aliens Movie.

+ VIEW PROJECT DETAILS & SCREENS + VIEW iOS APP IN iTUNES + PROJECT DETAILS
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FOX Family Guy Online

Description

Art directional explorations of the FOX Family Guy Online website experience for its initial launch. Additionally helped set the brand's tone for info pages, landing pages and UI, including the FamilyGuyzer featuerete for Sleepy Giant.

+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
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Centurion Jets Brand Storytelling

Description

Conceptualized a unique digital identity for this private airline company by visualizing the brand's story and passion for aviation heritage. Additionally, documented the experiential flow for the company's internal development team.

+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
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SpaceX Web Application UX UI & Branding

Description

User experience and interaction design direction for various internal next generation prototypes related to this commercial space rocket manufacturing company.

+ VIEW PROJECT DETAILS & SCREENS + PROJECT DETAILS
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CHOC - Children´s Hospital of Orange County web campaign for iamforchildren.com

Description

Contracted by Watson DG to visualize a large informational website and bring an awareness to the hospital´s needs via an emotional campaign for the Childrens' Hospital of Orange County in Southern California.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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Sony Home Pictures Entertainment - MySpace Promotion for the dvd Launch of The Covenant

Description

Social media promotional page, including original "orb of fire" interactive info game for the DVD launch of Sony Pictures Home Entertainment´s The Covenant.

+ VIEW PROJECT DETAILS & SCREENS + VISIT MySPACE (offline) + PROJECT DETAILS
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FIDM Museum &Galleries - Dressing A Galaxy, the Costumes of Star Wars

Description

The Costumes of Star Wars exhibition information website to commemorate the historic event with Lucas Films - created for the FIDM Museum & Galleries.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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FIDM´s Teen ezine Fashionclub.com

Description

As part of the initial team at FIDM´s ezine under Alyssa Katz, designed and extended the site´s brand and structure. Once launched created unique layouts and interactive experiences for content. Won 2005 Webby & UCDA awards.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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FIDM´s Educator Resources - Just for Educators

Description

Established a large informational website as a resource for teachers seeking supplemental classroom activities and projects for FIDM. Won UCDA award of excellence in 2008.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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FIDM Educational DVDs for High School Outreach Program

Description

Rebranded educational content for FIDM´s high school student outreach initiatives as visually stimulating and impactful presentations to be delivered in High Definition DVD format.

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Clear Image Printing Company Website

Description

Established a branded informational online presence for the premier printing company in Los Angeles California.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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dnirvana.com digital story art, flash site from 2000

Description

Early storytelling art and flash media exploration website. The site was linked by some creative portals during the 2000´s, including: h73, Thelinkz & Linkdup.

+ VIEW PROJECT DETAILS & SCREENS + VISIT THE WEBSITE + PROJECT DETAILS
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Sundance Film Festivals

Description

Among the various projects at Immersiv Media, owned by Greg Osti, I had the pleasure of designing for the Sundance online and offline film festival websites in 2003. Additionally I helped promote interactive storytelling when it was recognized by the festival that year.

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